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ZYYAH BRAND COPY
Zyyah is a real estate tech startup out of Texas, and they contracted me to help them with their launch. This entailed a 360 degree copy workup. From branding copy, to social copy, to email copy, UX/UI and everything in between.
Also, check out some Zyyah UX copy.
They have three audience pillars to which they appeal: homeowners, real estate agents, and contractors. This project required me to create copy for all three pillars without alienating the other two.
Balancing stakeholders and audiences across all their digital lobbies was a challenge, but liaising with strategy, design, and leadership, we were able to develop a brand that helped them successfully launch in 2020.
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