WILLIAM FLEMING // ACD COPYWRITER
Mobility for All
For 20% of the world, physical or mental impairments keep them from moving freely online. We set out to help these people with the world’s most accessible website—a new standard for online accessibility, and the digital home of our global mobility campaign.
Our mission is in the URL: MobilityForAll.com
We collaborated with accessibility experts to imagine a fully-accessible site with tools for visual, audio, and cognitive impairments that is also beautiful from a design point of view.
As the digital home to Toyota's first ever global campaign, it was especially important that everybody be able to access the site, and that when they did, it was an elegant, beautiful and inspiring experience.
Another way we communicated the power of mobility is through the inspiring stories of athletes that exemplify that "anything is possible when we're free to move."
We launched with 20 athletes and more are scheduled to roll out through the course of the campaign. One that especially moved me was Tatyana McFadden; she overcame spina bifida without the help of a wheelchair until she was 6 years old. She would go on to become the most dominant wheelchair racer of our time.
Finally, we highlighted the progress Toyota is making on a technological front for the future of mobility. Several of their prototypes were featured on the site to illustrated the future they envision where everybody is free to move. Such as the human suppport robot named THR-3.
