At Roundglass, I lead content development for B2B and SaaS offerings that help organizations deliver better wellbeing experiences at scale. My role focuses on translating technical products, data-driven health insights, and partner solutions into clear, actionable messaging for business leaders and end users.

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This role reflects my strength in developing B2B content strategies for SaaS platforms—particularly where product education, customer lifecycle engagement, and technical storytelling intersect.

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Key Responsibilities:

• Develop positioning, website copy, sales assets, and marketing campaigns that support Roundglass’s wellbeing SaaS products for corporate clients and global partners.

• Write cross-channel content that drives demand, engagement, and product adoption—across web, lifecycle campaigns, partner programs, and product experiences.

• Collaborate with product, marketing, and customer success teams to create content that bridges technical product features with human-centered benefits.

• Ensure consistency of messaging across touchpoints by applying brand voice guidelines and campaign frameworks aligned to audience needs.

• Simplify complex health, data, and technology topics for decision-makers in sectors like HR, benefits, and corporate wellbeing.