PromoteIQ's software enables retailers to work directly with their brand partners to promote products on-site. We worked closely with Alex Sherman, the company's CEO, to create a branded presence online (a website built on WordPress) to articulate the PromoteIQ product’s value proposition to both retailers and brands. How might we communicate to retailers (who are used to ad networks and the “old way” of doing product promotion) how Spotfront’s B2B software works? And how do we communicate (through visuals and copy) why it’s great? I worked with New York creative agency Studio Simpatico to stand up a website answering these questions.