B.J. Fleming | Mission-Driven Copywriter

Praetorian tapped Studio Simpatico to help them with a rebrand and pivot from consulting services to SaaS platform. To increase traction for this new direction, I helped them create some micro-targeted LinkedIn ads pointed at the very small audiences of cybersecurity professionals at particular target companies.

We targeted as part of this campaign BMW, Nike, Nintendo, Disney, and a few more. Below are my favorite executions from this broad-but-still-narrow marketing campaign.