WILLIAM FLEMING // ACD COPYWRITER
Nanowrimo
For this project, although I did write some copy, my primary responsibilities were as a branding consultant and content strategist.
National Novel Writing Month (Nanowrimo) started as a single event in November then evolved to include multiple events throughout the year. As their organization grew, so did their user base. The redesign had to handle more events, more (and more diverse) users, and more devices. And it had to do all this without leaving the old brand too far behind, as the most devoted users in the world were extremely protective of it.
The new, broader Nanowrimo demanded more functions from its site. Users would be planning events year round. They also would be writing more on mobile devices and spending more time interacting with one another on the site. All of this functionality was scoped, built and optimized by Simpatico with a careful eye toward maintaining the core experience. UX, site architecture and copy were optimized for intuitive navigation, and new functions were added where needed.
The successful partnership in creating the updated Nanowrimo spun off an additional page: a marketing site. Until this year, Nanowrimo had grown organically. With their user base increasing, and word of mouth spreading faster than ever, they required a landing page for those unfamiliar with the organization to learn more and sign up. The refreshed look and feel extended seamlessly to this digital front door, completing their digital renovation.
