WILLIAM FLEMING // ACD COPYWRITER

Melon Patch asked us to come up with a name and attendant branding to communicate the unique, on-site, cold pressing that makes their juice special. Through stakeholder interviews and a collaborative creative process, we landed on a direction that caught the consumer's ear and eyes. 

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We gravitated toward the concept of the yellow ripeness patch on the watermelon being where it sits on the ground on a farm as well as a "patch" or group of melons. Hence: Melon Patch.

This exercise in taking what was in the bottle to the label was rewarding, refreshing, and fun. Plus, the juice is delicious.