Horizon engaged Continuum Clinical to name, brand, and market their upcoming clinical trial for Sjögren's (show-grins) syndrome.  Sjögren's is an immune system disorder that primarily affects women, and is characterized by chronic dryness of the skin, mouth, and eyes. The disorder attacks the tear ducts and salivary glands making it invisible to others, but unignorable to the patient. We worked through hundreds of names to find one that balanced the client's needs, then created a site and digital advertising to broadcast it.