WILLIAM FLEMING // ACD COPYWRITER

Landing pages for the Honda Clarity Fuel Cell and Honda Fit. I was part of the small creative team that spearheaded the concept of the new landing pages as virtual show rooms. Our goal was to create a showroom experience with added features unable to be realized in real life. This is especially clear in the Clarity (pun alert) example where the body is stripped away to reveal the inner workings of the car.