WILLIAM FLEMING // ACD COPYWRITER
HONDA REDESIGN
Awards:
2017 Bronze ADDY for User Experience
2017 Bronze ADDY for Consumer Website
2017 ADDY for Responsive Design
The new Honda is a powerful digital destination showcasing Honda's powerful brand and long history. The new site doesn't just show what Honda makes, it shows what Honda is made of.
The new site is founded on the four brand pillars that hold up Honda: Mobility, Safety, Environment, and Community.
Together these pillars illustrate The Power of Dreams, a guiding philosophy that inspires the company to create a smarter, safer world for all.
Honda has a vast reservoir of content. One of the largest jobs in this project was combing through all of it to parse out what we could elevate to best communicate their brand pillars.
Our editorial approach to this task fomented a narrative driven journey through the brand ecosystem of Honda.
