At BRIDGE, I’ve helped shape messaging for proprietary products at the intersection of data privacy, consent, and marketing performance—including their trademarked Data Safe solution. My work focused on simplifying complex technology into clear, benefit-driven language. 

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Key Contributions:

• Developed product positioning, website copy, sales collateral, and marketing campaigns highlighting BRIDGE’s focus on verified people, real-time data compliance, and privacy protections.

• Created BRIDGE’s Voice and Tone guidelines, ensuring all brand communications feel confident, transparent, and protective—designed to build trust in a space where data misuse and fraud are major concerns.

• Crafted content that educates partners on evolving privacy regulations (like GDPR, CCPA) while differentiating BRIDGE from traditional "brand safety" approaches.

• Partnered with marketing, product, and sales teams to deliver assets that support both demand generation and sales enablement.

• This experience positioned me to translate technical, privacy-first solutions into accessible, action-oriented messaging—skills I’d bring directly to Confiant’s mission of making the digital ad ecosystem safer and more trustworthy.